Question

Online marketing research seems to be the wave of the future. What drawbacks do you see associated with conducting surveys online? Are privacy issues greater with online surveys than with other forms of administering surveys, such as phone, face-to-face, or mail?

Answer 1

Answer : online marketing research is the way inwhich researchers can collect the data via the internet ,they are also referred to as internet researchers.

- there are several ways to categorise the various market research methods or techniques to collect the data from the respondents .

those are :

• Throgh secondary research.
• online surveys .
• focus groups.
• interview
• observation.
• experinmment or field trials

Drawbacks associated with conducting online surveys :

• For the online research there will be a both advantages and disadvantages.
• technical problems in the internet can interfere with respondents filling out online survey .
• internet questionnaire are often short and simple because there are limitation for online surveys .
• illiterate people cannot respond properly to the online surveys .
• Researcher does'nt get the accurate information from the respondants .
• there will be a chance give false data to the researcher .
• the researcher cannot observe the respondents closely .
• manipulations will be more
• For some have the language barrier to respond properly.
• researcher wont have the control over the group .
• There will be a security problems .
• The respondants may loss the interest on internet questionnaire.
• If the power supply not there means ,the researcher cannot conduct the surveys .
• expenditure will be more.
• respondants may loss the trust on researcher ,if any threats occured while conducting survey.
• time consuming .
• researcher may get the negative issues with internet research .

Are privacy issues are more in online research compared to face to face survaey : yes ,there is a chance to hack the data by the internet hackers .

if it is done ,the total research will spoiled Or otherwise duplications may happened more .

- not only the researcher but also the subjects are also may fell in risk .

Answer 2

Online marketing research has been the way of the future and the route most marketers are going nowadays. Online marketing research though does have its advantages and disadvantages. Just a few of the advantages are the low cost and the amount of time that is required. The Internet has made online marketing research low cost. The marketers do not have to send out any physical mail and pay for the supplies and postage for a survey. The Internet has also made this method a lot faster than sending out surveys through the mail. It would take a few days for the survey to be delivered, it would have to be filled out, and then it would have to be mailed back that would take a couple days to be received as well. One of the disadvantages of online marketing research is the limited amount of available participants. There are many areas of the world that do not have access to the Internet. These areas will not be able to be included in the research. Some of the elder as well as less poverty citizens will not have access to the Internet. This method of research will be limited to a certain class of society. The second disadvantage that online marketing research faces is the amount of recipients that will not respond.