16. Option a,intrusions on consumer privacy and the misuse of research findings
46. Option d, buying center
47. Option c , trademarks
41. Option e , marketing information system
42. Option d, marketing department
16. According to your textbook, what are two current major public policy and ethical issues in marketing research...
Discussion questions 1. What is the link between internal marketing and service quality in the airline industry? 2. What internal marketing programmes could British Airways put into place to avoid further internal unrest? What potential is there to extend auch programmes to external partners? 3. What challenges may BA face in implementing an internal marketing programme to deliver value to its customers? (1981)ǐn the context ofbank marketing ths theme has bon pururd by other, nashri oriented towards the identification of...