Question

Coca Cola’s strategy of “think local, act local” represents a __________ approach. Question options: 1) transnational...

Coca Cola’s strategy of “think local, act local” represents a __________ approach.

Question options:

1)

transnational

2)

global

3)

regional

4)

multidomestic

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Answer #1

It is a multi-domestic approach

Reason - Becuase it targets local markets/multiple countries in one go to act and think local about the brand

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