Question

1)To meet market needs companies sometimes change product names so that the name in the local language is culturally meaningful. This is an example of a company using ________ strategy.

A) an international

B) a multidomestic

C) a single country

D) a transnational

2)Panasonic entered the market in China and found that it needed to balance global integration with local adaptation. It set up a Lifestyle Research Center in China to interpret data on customer wants and needs. This is an example of a company using ________ strategy.

A) an international

B) a multidomestic

C) a single country

D) a transnational

3) Wages in developing markets can be volatile and spike dramatically. The United States can be ________ on a wage basis if its average wages decline.

A) less competitive

B) more competitive

C) more risky

D) more volatile

4)Which one of the following is not a Western hemisphere trade bloc?

A) NAFTA

B) MERCOSUR

C) ASEAN

D) Latin American Integration Association

Answer 1

1. B) A multidomestic strategy is something that the company is using in this example. Whereas the remaining ones are not applicable in this context.
2. D) A transnational strategy is something that the company is using in this example.
3. B) More competitive is something that the United States can be on a wage basis if its average wages decline.
4. C) ASEAN is not a Western hemisphere trade bloc. Whereas the remaining ones are Western hemisphere trade blocs.

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