Question

Product design and development 2) The demand for cloth hangers or racks has been increasing since the past two years in the coastal housing estates. From a recent study by TM Enterprise, it was found that most of the current outdoor hangers/racks were not able to withstand the corrosive atmosphere caused by the sea breeze. The produict development team of TM Enterprise has proposed five concepts of the hangers (Figure 1) suitable for outdoor and indoor (car porch) applications. As a member of the product development team for the above project, you are required to assist in the selection of the best concept of the product. a) Select seven (7) main selection criteria (primary needs) including cost starting with the most by giving your own justification. b) By using the concept scoring techniques, determine the best concept for the product. Select an appropriate concept as a reference and provide your justification. A scale of 1 to 5 should be used to rate the concepts. c) Discuss the trade offs that TM Enterprise is expected to consider in order satisfying the customer and functional needs of the cloth hangers. Product design and development Concepts Specifications CONCEPTA Material : Mild Steel Weight:4.0 Kg Cost :RM 25 Material: Aluminlum Weight 3.0 Kg Cost RM 30 CONCEPT C Material Galvanlzed steel CONCEPTD Material: Plastic coated steel Weight 6.5 kg Cost RM 50 Weight :6 Kg Cost RM 55 CONCEPTE Material : Plastic coated steel Welght :4Kg Cost : RM 28 Figure 1: Various concepts of cloth hangers/racks for outdoor and indoor applications

Answer 1

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