Question

Lucrezia is a multinational company that manufactures and sells flavored drink additives. Customers who buy five or more products at a time from its retail outlets are given a hollow ring dispenser for free. In the context of customer relationship management, Lucrezia most likely establishes ___ with its customers. O full partnerships O distinct relationships O limited relationships O partial partnerships

Answer 1

Answer: Distinct relationship.

Company is maintaining distinct relationship with the existing customers by providing some extra benefits to them. Customer relationship management is the study of maintaining sound relationships with its existing customers because new customers come through existing customers. In the above lines, customers who are loyal and with the help of which, company's sales is increasing, are being provided free gifts, this is to encourage and motivate the customers.