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Case Study No. 2 Adam Smith and the Natural Price Adam Smith explained how economic profits and losses in a competitive marke
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1. According to Smith, prime cost is the cost which the seller has to incur to bring the product to the market. It includes the rent on the land, the wages of labor and the profits of the stock employed by the producer. Prime cost is basically equal to the real cost of bringing a commodity to the market which is also known as the market price.

2. If the price of any commodity rises above its natural price and the producers start earning extraordinary profits, other producers will also get tempted to produce the same profits and get extraordinary profits. Since entry is not restricted in a perfectly competitive market, the entry of more and more firms will increase the supply of the product and reduce the market price to the level of natural price. This will ensure that firms earn normal profits in the long run in a perfectly competitive market.

3. Let us suppose that the market price of a commodity is lower than the natural price of the commodity. Since natural price reflects the cost of bringing a commodity to the market, it is the lowest price which a producer expects to stay in the market. Due to lower market price, producers will start experiencing losses and some producers would immidiately withdraw from the market. This will reduce the quantity supplied. Since the effective demand in the market is at the same level, the fall in quantity supplied would lead to the incraese in the market price. The market price will keep increasing till it reaches its natural price in the long run. The natural price will ensure normal profits in the log run.

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