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1. What is the meaning of the term communication style? 2. What are the benefits to...

1. What is the meaning of the term communication style?

2. What are the benefits to the salesperson who understands communication style?

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Answer #1
  1. Communication style is the patterns of behaviour that others observe. It refers to patterns of behaviour that individuals display when they communicate. Different behaviours are displayed while communicating; passive, aggressive, passive-aggressive and assertive are some the communication styles.
  2. Customers are of different types; they display different types of behaviour. Some are passive, some are aggressive, some are supportive; some are emotive. Sales person has to understand different styles of communication because they have to deal with many people with varied behaviour types.

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