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3. The management of Soup-to-Nuts, Inc. is considering an advertising campaign that will cost $30 000 per year and estimated
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Answer #1

Break Even Point = Fixed cost/Contribution %

$500000 = $150000/ Contribution %

Contribution % = 30%

Increase in sale = $500000 * 30% = $150000

New fixed cost = $150000 + $30000 = $180000

New BEP = $180000/30% = $600000

Increase in BEP = $100000/$500000 = 20%

(a) point is True i.e Increase in BEP by 20%

Profit Increase :-

(Increase Sale * Contribution %) - Increase Fixed cost

($150000 * 30%) - $30000

$45000 - $30000 = $15000

(b) point is true i.e. Profit increase by $15000

Degree of Operating Leverage:-

Contribution Margin/operating income

Contribution Margin = $650000 * 30% = $195000

Operating Income = $15000

DOL = $195000/$15000 = 13

Option (c) is False

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