Question

10 points   

QUESTION 21

1. Ben & Jerry’s Ice Cream buys keywords for a search marketing campaign such as “Ben & Jerry’s Chunky Monkey” and “Ben & Jerry’s Cherry Garcia.” What type of keywords is the firm buying?

		Negative keywords
		Organic keywords
		Native keywords
		Generic keywords
		Branded keywords

10 points   

QUESTION 22

1. You work for Amazon.com and you are charged with building consumer awareness for the latest version of the firm’s Kindle reader. What type of digital advertising campaign should you run?

		Search ad campaign
		Click-based display ad campaign
		Ad exchange display campaign
		Impression-based display ad campaign
		Rich media display campaign

10 points   

QUESTION 23

1. True or false: Many companies provide search advertising for marketers and only a few provide opportunities for online display advertising.

True

False

Answer 1

21. The Ben & Jerry's Ice cream buying Branded keywords. Hence,option(E) is correct.

22. Rich media display campaign type of digital advertising we should run. Hence,option(E) is correct.

23. TRUE many companies provide search advertising for marketers and only a few provide opportunities for online display advertising.