Question

Question 18 5 pts Bolve, a company that essentially made leather bags and jackets, introduces men's cologne under its new category of skincare products. In this case, Bolve is engaged in O market segmentation O product bundling brand extension line extension

Answer 1

Brand extension is the use of an existing brand to launch a new product or product category.
Bolve makes leather bags and jackets, however Bolve is introducing
men's cologne as a new product. Bolve introducing men's cologne
is an example of brand extension.
In this case, Bolve is engaged in
brand extension.