B. Increase profit by making the demand curve for the product more inelastic
Explanation
Advertisement is very important for the monopolistic competitive firm. When firm spends on advertising it gets more profit. Advertising helps to Awre the costumer and it results in more demand. Here through advertising demand curve becomes more inelastic or less elastic. The reason for the demand more inelastic is increase the demand.
We can see it through following diagram
Before advertising:
after advertising demand curve.
Here in above graph AR is demand curve.
We can see that how after advertising demand curve changes.
Score: 0 of 1 pt Concept: Advertising 1 Many firms advertise. What effect does advertising have on firm profits? On...
Score: 0 of 1 pt Concept: Advertising 2 Why would a monopolistically competitive firm advertise? A monopolistically competitive firm would advertise to A. make its demand curve more elastic. O B. decrease the price it charges O C. reduce the total cost of production. D. reduce product differentiation. E. shift its demand curve to the right Click to select your answer and then click Check Answer javascript:doExercise(8); ewI
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