Old contribution=$36-$24=$12 |
New contribution=$36*110%-$24=$15.6 |
1. Current Operating profit=Contribution-Fixed cost=$12*51,900-$188,000=$434800 |
2.Current break even (units)=Fixed cost/Contribution per unit=$188,000/$12=15667 |
3. Target profit=31,900*$15.6-$188,000=$309,640 |
4. Target break even (units)=Fixed cost/Contribution per unit=$188,000/$15.6=12,051 units(Round) |
5. no of units to be sold to get same operating profit=x units |
so $434800=X*$15.6-$188,000 |
X*$15.6=$434,800+$188,000=$622,800 |
X=$622,800/$15.6=39923 units |
demand have to drop before the manager would not want to implement the price increase =51,900-39923=11,977 |
she does so she stimates that demand wil decrease by 20.000 units per month Calypso currently sells $1,000 units pe...
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