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she does so she stimates that demand wil decrease by 20.000 units per month Calypso currently sells $1,000 units per The mana
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Answer #1
Old contribution=$36-$24=$12
New contribution=$36*110%-$24=$15.6
1. Current Operating profit=Contribution-Fixed cost=$12*51,900-$188,000=$434800
2.Current break even (units)=Fixed cost/Contribution per unit=$188,000/$12=15667
3. Target profit=31,900*$15.6-$188,000=$309,640
4. Target break even (units)=Fixed cost/Contribution per unit=$188,000/$15.6=12,051 units(Round)
5. no of units to be sold to get same operating profit=x units
so $434800=X*$15.6-$188,000
X*$15.6=$434,800+$188,000=$622,800
X=$622,800/$15.6=39923 units
demand have to drop before the manager would not want to implement the price increase =51,900-39923=11,977
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