Question

This week, we learned a number of pricing approaches utilized for setting the approximate price level - fifteen in all. In this forum, give an example you have seen in the marketplace for two (2) different pricing approaches. One of your examples needs to be from the demand-oriented approach category and the other should be from any of the three remaining approaches (cost-oriented, profit-oriented, or competition-oriented). In your response, be sure you explain how your examples fit into the strategy. Additionally, explain WHY you think the firm chose to utilize the strategy you have described (as there are many other choices for pricing approaches available).

Answer 1

Answer: Examples in market place for two different pricing approaches pricing is very important factor to increase sales of Products and services because appropriate pricing helps to attract customers to the company's offerings. The two different pricing approach i would discuts are: o gynamic pricing strategy in which pricing is not set instead they changes with demand. this type of Pricing strategy is demand oriented and adopted by when Companies like airlines, hotels in peak seasons demand is very high and season is on. and seasons is off then .but when demand is low its changes again. pricing goes down and (2) Low price strategy in which companies use this

Pricing strategy to tackel the competition in the market. This type of pricing Strategy is used by electronics. Companies like samsung lenovo, Xioami. Example: xiaomi offers its good and high end spec phones at low proces in different countries so that customers can purchase its products/ leave the competitor's products and I think dynamic strategyis belt option they have profit of the because this strategy helps to increase Companies while if they adopt other strategy then they will not be able to make profit and season willgo. low pricing strategy, firm use this while in case of Strategy purely to beat the competition and gain market share otherwise they have other strategies like Premium Pricing strategy like Apple but if they adopt this then their demand of products will go down. RX-