3) Serena Company has budgeted the following costs for the production of its only product:
Direct Materials $35,000
Direct Labor 25,000
Variable indirect production costs 30,000
Fixed indirect production costs 15,000
Variable selling and administrative costs 7,500
Fixed selling and administrative costs 12,500
Total Costs $125,000
Revenue is $200,000
Serena Company has a target profit of $50,000. What is the average target markup percentage for setting prices as a percentage of variable manufacturing costs? calculate the operating income using contribution and absorption methods
A) 69%
B) 158%
C) 24%
D) 94%
Direct Materials= $35,000
Direct Labor = $25,000
Variable indirect production costs = $30,000
Variable manufacturing cost = Direct Materials+Direct Labor+Variable indirect production costs
= 35,000+25,000+30,000
= $90,000
Fixed indirect production costs = $15,000
Variable selling and administrative costs = $7,500
Fixed selling and administrative costs = $12,500
Target Profit = $50,000
Target markup percentage = ( Fixed indirect production costs+Variable selling and administrative costs+Fixed selling and administrative costs +Target Profit) / Variable manufacturing cost
= ( 15,000+7,500+12,500+50,000)/90,000
= 85,000/90,000
= 94%
Correct option is D.
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