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Module 04 Course Project -Implementation and Evaluation Plan Phase 4: Putting plans into action examples
Health communication is a process where we are taking some actions to improve the be health awareness or health literacy of the society thus lcads to a positive behavioral changes. Through the health communication the communities improves their behaviors thus prompting them to live a healthy life style by taking necessary measures to prevent diseases and to protect, maintain and improve their own health. The positive behavioral changes of the communities may include taking the necessary measures to prevent discase and to protect, maintain and to improve their own health, such as good nutrition, regular exercise, adequate rest and sleep, abstinence from cigarette smoking drug abuse etc. In the present scenario according to my views the effective communication and marketing methods which we have to follow to increase the health awareness of the senior citizen or the old age population is public health campaign with health education. Through the health campaign conducted to the senior citizen, thus the health information will be disseminate casily and satisfies the patient needs and helps in the disease prevention and health promotion
Identify the priority population (Senior citizen) Set goals (At the end of the campaign the senior citizens may a positive changes in behaviors to prevent osteoporosis) Select the channels of communication such a television, power point and providing a health infor- mation pamphlet to improve the knowledge) right arrow give priority to different culture and settings. Educate the priority population Leaming disability: Involvement of full participation of the family members in the health campaign to get the ideas and knowledge. They will have to be followed and apply it in practice Hearing and visually impaired Use a normal tone for the visually impaired citizen For hearing impaired person we can use this approach that is give the education slowly, clear and distinctly without any shouting Language barriers: These type of case are deal by placing a translator
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To make the health campaign colorful we can consider intemet access to show the videos of the sufferers, following the healthy behaviors how the condition is improved, development of materials such as brochures bilboards,newspaper articles,tlevision broad- casts, radio commercials, etc By using variety of communication channels e can easily access the information to the public service announcements, newsletters,pamphlets,videos,digital tools, case studies, group discussions audience When conducting a health campaign we have to educate them in their own level for the better understanding of information. The audience not all are in the same level just described above such as there will be learning disability. hearing and visually impaired, and some are having language bamiers. The education should be according to according to audience specific and maintain in an influential tone. Then only they will accept the ideas which we are conveying should be gain the audience in an effective manner. When considering and designing a health campaign or social marketing strategies it is important to consider multiple communica- tion and media strategies such as, Radio. Television. News paper. Brochures, Intenet, Pamphlets, Social media tools such as twitter you tube and face book
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Code of conduct:

Code of ethics represent the rights, duties and responsibilities of the health care workers..it includes behaviour priniciples and rules of conduct, decision making, procedure and it's activity..code of ethics relationship with its stakeholders and government strategic management tool..code of ethics promotes trust, co operation with the stakeholders and community moral legitimate. . leadership responsibility for employees, managers, stakeholders, develop code that represent community values and ways to implement the program..

Leadership team work, Innovation,patient focus, program implementation develop risk management standards.. leadership and a culture of strong commicommunic protect organization from all illegal actions..

Health education strategy should be addressed to each individual with effective communication, easy understanding and awareness program..example: For HIV, chronic disease, obesity, minority groups who are prone for communicable disease awareness program should be implemented with strategy in the way they can get the message easily through reality program..community education and it's lifestyle modification can meet the goals with different culture settings .

Methodology for education with full participation from members as per their level of communication..Formal and informal methods like videos, newspaper, television,radio, public service,pamphlets, digital tools, group discussion can be used for better understanding..

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