Question

1. The buying center for USF corporation is in the process of discussing price, quality, and delivery schedules with potential suppliers. They are in the ___ stage of the business buying process.

1. Vendor evaluation
2. Vendor negotiation
3. Product specification
4. Need recognition
5. Vendor performance assessment
6. None of the above

2. Brenda was planning a small dinner party, and had gone to a new specialty food store with coupons she'd found in the food section of the paper. At the store she also found a "buy one, get one free" deal, and a gift offered with the purchase of a particular dessert. She altered the menu as a result of the __________ and ended up spending less than she'd planned.

1. Product placement
2. Promotional
3. Reference group influences
4. In-store demonstrations
5. Store atmosphere
6. Packaging

3. There are approximately 1 billion people living in India. Only about 200 million of these people earn more than the equivalent of $1,000 per year. According to Maslow's hierarchy, most of the other 800 million Indian consumers are primarily addressing their __________ needs.
   a. personal
   b. psychological
   c. social
   d. esteem

5. Perceptual
6. Religlous
7. Physiological

4. Marketing applies to all of the following except:

1. positioning a presidential candidate
2. creating a successful campaign for Hawall to be marketed to the Japanese who can visit and shop in the USA with a shorter trip than the mainland.
3. The Catholic church developing a campaign so reach parents and teachers in order to recruit more young men into the priesthood.
4. All of the above are accurately marketing illustrations.

5. Jane goes to the Louis Vuitton store knowing exactly which purse she wants to buy. She has saved the required $1450.00 for the bag. At the store, she is told they have none in stock and she will have to wait 3.5 months for it to be delivered or she can buy a very similar but smaller style for $1250. She orders and wants illustrating ____ .

1. Elaboration
2. Non-compensatory decision-making.
3. Green marketing and consuming.
4. Culture and reference group influencers.
5. Compensatory decision-marketing
6. Primary demand choice sets.

Answer 1

1. (b) Vendor negotiation

Reason - It is the negotiation process where a company discusses price, quality, and delivery schedules with potential suppliers

2. (b) In-store promotion or promotional communication

Reason - The customer basically responded to the promotional element of the "buy one, get one free" deal.

3. (g) Physiological

Reason - People are striving for food, shelter, and clothes and primarily these are physiological needs.

4. (d) All of the above are accurately marketing illustrations

Reason - In every case, there is a target audience and a value to offer.

5. (e) Compensatory decision-marketing

Reson - The customer is making a decision based on the trade-off between two features - size and price.