Question

WORK WITH THE READING A. Read the article and gather information about whether advertisin or harms us. rgredents margaree, take ve doesn't taste, e Food Advertising Tricks You Should Know Abou toothpicks, so it won't move, and are placed under the burger so that it Has this evor happened to you? You're waiking aperclaim that adver us. They teel tha the law should not be alowed they are photo toods, which same isconsumers, a down a city street and it's lunchtime. You see an advertisement on a bus showing a beautiful-looking drip all over the bun and make it sogs t perfect piece of lettuce, without a spots, is chosen and sprayed with gype burger. Suddenly, you're starving. Now you know ywhat you want to eat for lunch. You find the nearest fast-food restaurant and order your burger, water, so that it looks fresh. The the perfect slice of tomato. Sound The same sort of deceptive tricks are photograph turkeys. When a turkey is it gets wrinkles and the skin does not apperist photos beca unseen, Per as your stomach grumbles in anticipation. And then you get the food. It doesn't look anything ike the picture that you saw in the ad. Why is that? Many food businesses, such as restaurants and food companies hire someone called a food stylist" to help photograph the foods that they sell. And the reason the "real" food might look look very appealing. So thulary cooks it only part way, so the s, inUnit 2, you doesn't wrinkle. To make the how to ind look very tight, it is sewn hom thecom with needle and thread sure to use underneath. Then the br gho be painted with red and words in AG ciues to help different is because the food stylist uses "tricks" to make the food look better, and many of the things they use are not even edible. food coloring or molasses to give it that "cooked" look Take a simple burger as an example. To get the Finally, that handy tool, the blowtorch, is perfectlooking burger, food stylists often will use a used to make the skin and legs look brown partially cooked burger patty because it will appear as if it had just come out of the oven. plumper. But how do they get that just-cooked look? Well, a useful tool is a small blowtorch which can burn marks into the burger to make it look like it was grilled. Brown food coloring and Food stylists use these and many other tio to make foods look more appealing, but is deceptive? In the U.S. there is a law that if a company is advertising a food, the real food be used in the photograph. But since many foods do not look that good, photo stylists a add other items and use various tools to mak some oil are then painted onto the burger to make it look yummy. Now it's time to figure out how to photograph the bun. Photographers might need hundreds of buns before they can find the perfect bun. And if it's a sesame bun, they'll need a pair of tweezers2 to glue on the sesame seeds in just the right spot. Often the bun is held in place with foods appear better than they actually look.F example, if an ad is selling chocolate syrup,b other foods in the picture do not have to ber Fake ice cream is used for such an ad. Using 2tweezers: a small tool consisting oft glycerin: a syrupy, sweet liquid made from oil opieces ofmitha ¡blowtorch aportabledevice producing a hot flame that is h g directed onto a surface are joined at one end; used for picking up small 1 84 UNIT 4 Does advertising help or harm us?

Answer 1