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What does it mean to have an Measurable object... Short term and long term? For a...

What does it mean to have an Measurable object... Short term and long term? For a company

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Every business must have a measurable objective. Only if the objective is measurable will the business be able to assess its success. The object must be both short term and long term. For instance a company may have an objective of increasing its profits to 1 million within 3 years. This is a measurable object and allows the company to assess whether it has been able to achieve it. Similarly it may have an object of capturing one third of the market within 10 years which is a measurable long term object.

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