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Provide Chipotle's Objectives (Objectives MUST be measurable) –             Short range:             Long range:

Provide Chipotle's Objectives (Objectives MUST be measurable) –

            Short range:

            Long range:

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Answer #1

Chipotle is an American fast food restaurants chain which is famous for food items like burritos and tacos. The objectives for Chipotle can be:

1. Long range: To become the top 2nd casual restaurant chain in the North American region by market share in next 5 years.

2. Short Range: To increase the sales volume for New York area by 10% (Dollar amounts) in next 6 months, as compared with the sales volume in same month last year.

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