Question

In Corporate Planning

1. Write 5 objectives which is measurable, timebound, and realistic.

2. Formulate a sample Corporate Culture

Answer 1

1) A) to achieve 30 % growth in sales turnover till the end of the year 2019.

b) To open 200 mini stores across the globe by the end of the year 2020.

c) To reduce the cost of operation by 40% till the end of the year 2019.

d) To launch employee engagement programs at all branches in the USA till the end of year 2018.

e) To gain 70 percent market share within 5 year of operations.

2) Corporate culture can be defined as the sum total of people's arrangement, level of communication, policies, values and ethics, transparent disclosure of facts, corporate citizenship, industrial relations, vendor’s relations, corporate governance, adopting diversity and local culture by various organizations working within a country. It may be formal or informal. It might be open or closed one. Now a day’s companies might adopt corporate culture as per their mindsets like club, formal, hard guy, pragmatic and process one.

I will suggest opting pragmatic culture. In this, one company will believe that customers are always at the top priority. Professionalism should be kept in the mind by the management team then only a sound work culture can be obtained .