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When a company is undertaking strategic analysis and adoption, one approach could be to use the...

When a company is undertaking strategic analysis and adoption, one approach could be to use the strength-opportunity approach. What does it mean?

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Strengths are your Organisations internal/positive attributes.
The following assessment would help the organisations to know it's strengths
What are the successful business processes?
What assets, such as Skill sets do you have in your team?
In Which area business is success at?
What are your competitive advantages over your competition?
Opportunities are external factors that are likely to contribute success. And use the Organisations strengths
Is your products/services market is rising?
Are there future events that your business can take advantage of in order to grow the business?
Are there future regulatory changes that could be useful for the organisation?
Interpreting the above things will be termed as Strength-Oppurtunity approach.

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