Question

16 19 31 O pioneering institutional. D competitive: pioneering. O pioneering: competitive. O comparative; reminder. QUESTION 23 A manufacturer of lawn mowers pays for and provides local dealers with professionally-produced commercials for its products. A dealer can pay to have its name, address and telephone number appear at the end of the commercial. The commercials are much higher quality ads that most local lawn mower dealers could afford by themselves. These commercials provided by the manufacturer for local use are an example of: O advertising allowances. O cooperative advertising. O vertical communication. O horizontal integration. 0 none of the above. QUESTION 24 Which of the following advertising media would be best for achieving the widest reach? O Newspaper. . Direct mail. . Television. O Outdoor. Magazines. Save All Click Save and Submit to save and submit. Click Save All Answers to save all answers

Answer 1

Answer: Option B: Cooperative Advertising

Cooperative advertising is the sharing of costs for locally placed advertising between a dealer  and a manufacturer.