Question

O get attention D hold interest. arouse desire. O obtain action. D gain confirmation QUESTION 27 Regarding advertising agencies: O most ad agencies have 10 or fewer employees. the smaller ad agencies account for most of the total ad billings. D the largest agencies are very interested in gaining all the accounts they can-even the very small accounts. O are all full-service agencies providing a complete range of functions. O all of the above. QUESTION 28 Which of the following is a reason why companies selling frequently purchased consumer products have been shifting their p blends in recent years to put more emphasis on sales promotion? O Consumer products often compete in mature markets. O Increased competition from dealer brands in large, powerful retail chains. O Greater price sensitivity among consumers O Limitations on shelf space in retail stores. Click Save and Submit to save and submit. Click Save All Answers to save all answers

Answer 1

27)
Answer: "are all full-service agencies providing a complete range of functions."
=>Mostly advertising agencies are full service rendering complete functional services. The clients
gets all the services at the one point only.
28)
Answer: "Limitations on shelf space in retail stores"
=>The consumer used products brand range is that large that shelf space is rotated among brands.