Question

What is marketing plan and marketing mix for avocado

Answer 1

Price

Price is very important as it decides the profit of company and also it associated with competition with other companies in the market that is why we should do complete market and product research before launch a price of product in the market. Also marketers have to keep in mind what is buying power of clients in this market.

Our price for Pakistan market will be very calculated according to buying power of customers, as we know out of three classes, upper class, middle class and lower class, Pakistan has majority of middle class so we will target a price for middle as well lower class which will be affordable for both of these classes so because of which upper class will be eligible to buy automatically.

Product

Product is seen as customers demand that what clients are demanding in that specific market then marketers must start to develop strategies after determine about demand of product. There will be growth phase there will be decline phase as sales fall then they should focus to introduce new products in market to engage clients with the so client will still buy old products as well.

As Pakistan has huge demand of fruits and vegetables and clients have good buying power as they are consuming huge amount of fruits every year.

Place

Refers to providing the product at a place which is convenient for consumers to access. Various strategies such as intensive distribution, selective distribution, exclusive distribution and franchising can be used by the marketer to complement the other aspects of the marketing mix

We will place our product to distributers who will distribute our product to small and big fruit and vegetable shops, some branded franchises to do direct sale to the customers.