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Read Eye on Elasticity at the Coffee Shop on p. 123 and then explain why the...

Read Eye on Elasticity at the Coffee Shop on p. 123 and then explain why the demand for latte is inelastic while the demand for a Starbucks latte is elastic. Which demand is likely to be more inelastic: the demand for latte or the demand for coffee?

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Answer #1

The broader (narrower) the definition of a product, the more inelastic (elastic) its demand, since less (more) substitutes are available to buyers.

Since definition of "Latte" is broader than definition of "Starbucks Latte", demand for Latte is more inelastic and demand for Starbucks Latte is more elastic.

Since definition of "Coffee" is broader than definition of "Latte", demand for coffee is more inelastic and demand for Latte is more elastic.

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