General Mills is concerned about the price retailers are charging for their highest rated cereal, Lucky...
General Mills is concerned about the price retailers are charging for their highest rated cereal, Lucky Charms. They want you to test if the price retailers are charging differs from the average price of their competitor’s top selling brand, Captain Crunch. The Oats Company requires that all stores sell Captain Crunch for $3.99. You, the pricing manager for General Mills, sample 35 different grocery stores and find that the average price they charged was $3.91 and had a variance of...
General Mills is concerned about the price retailers are charging for their highest rated cereal, Lucky Charms. They want you to test if the price retailers are charging differs from the average price of their competitor’s top selling brand, Captain Crunch. The Oats Company requires that all stores sell Captain Crunch for $3.99. You, the pricing manager for General Mills, sample 35 different grocery stores and find that the average price they charged was $3.91 and had a variance of...
Merrill Lynch, a wealth management and financial services company, is considering recommending a new stock to its clients. Prior to recommending it, they want to be able to say that the stock has outperformed the market return of 7% in the last ten years. To be as detailed as possible, they use monthly return data for the past 3 years. The average return for the stock is 73% and the known population standard deviation for stocks is 396, Note, use...
13. For the first time in two years, Big G (the cereal division of General Mills) raised cereal prices by 4 percent. If, as a result of this price increase, the volume of all cereal sold by Big G dropped by 5 percent, what can you infer about the own price elasticity of demand for Big G cereal? Can you predict whether revenues on sales of its Lucky Charms brand increased or decreased? Explain. (LOI, LO3) 14. If Starbucks's marketing...