How should a market entry strategy be determined? What factors should be considered?

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How should a market entry strategy be determined? What factors should be considered?

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Answer 1

Answer #1

MARKET ENTRY STRATEGY : A market entry strategy is the planned method of delivering goods or services to a target market and distributing them there.when importing or exporting services,it refers to establishing and managing contracts in a foreign country.

FACTORS TO BE CONSIDERED:

1)EXPORTING

2)COUNTER TRADE

3)LICENSING

4)FRANCHISING

5)JOINT VENTURING

6)CONTRACT MANUFACTURING

7)TURNKEY CONTRACTS

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Answer 2

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How should a market entry strategy be determined? What factors should be considered?

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Tealive's should use which type of market entry mode and global expansion strategy into Japan.

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