Question

Discuss a product you are familiar with. Based on your knowledge of the product life cycle, what types of changes will occur to your selected product as it continues through the product life cycle? How will this affect the marketing of your selected product? (Iphone)

Answer 1

The market for IPhone has reached to its peak level and now it would be entered into saturation level. By making few modifications, or segmentation of the market, it can survive in the market. Till now Apple products are considering as the products for RICH only. If they really wants to continue their trend in the market, they must focus on the middle level segment of the market, where the people who have limited or lesser income.

The other way to remain in the market as the leader is, they can launch most innovative I Phones for high end customers only, with limited units of production. It increases the craze to the products in the market, and it drives people to buy the product. As it reaches most of its target customers in mobile segment, they can diversify their business into other services like software, or any other electronic gadgets etc.

Any specifications may not be there but not thinking new, the people of Apple definitely helps the firm to outperform and continue as leader in the mobile market.