Question

describe the communication and stakeholder engagement methods you would use to build support for your health service or program among professionals? What methods would you use to support community engagement? What potential obstacles do you foresee in terms of implementation if communication and stakeholder engagement are absent?

Answer 1

Ans)

Stakeholder support, beginning with program design and continuing through the evaluation, is critical to a successful Medicaid care management program. Stakeholders should be involved during each stage of the program to build support for it, provide suggestions for its design, and participate in evaluation and continuous quality improvement activities. Stakeholders include senior Medicaid and agency leadership, the Governor's office, the provider community, the patient and advocacy community, the State legislature, and the Centers for Medicare & Medicaid Services (CMS).

Incorporating information from the 13 State Medicaid care management programs in the initial AHRQ Learning Network and additional literature, this section of the Guide, Engaging Stakeholders in a Care Management Program, provides information to State Medicaid staff and policymakers about the:

Importance of engaging key stakeholders.
Strategies for developing relationships with key stakeholder groups.
Communication strategies for demonstrating program value.
Importance of Engaging Key Stakeholders
Involving stakeholders during all stages of a care management program can lead to early buy-in, successful program design, and establishment of long-term support for the program. The following subsections outline three strategies to engage stakeholders-identifying "champions," establishing relationships and communicating regularly with stakeholders, and managing expectations of the care management program.

Community Engagement Strategies:
• Give community members a place to express themselves
• Focus on community moderation
• Segment your user base for epic community development
• Bring your social media following into your own closed community
• Be responsive
• Make it fun to be your fan

Potential obstacles:
• Poorly Defining the Goals And Objectives
• Unrealistic Deadlines
• Finding The Right Project Management Software
• Scope Creep is Insidious And Creepy
• Insufficient Team Skills
• Miscommunication Cause Conflicts
• Risk Management
• Challenges of Teamwork
• Lack of Accountability