Question

Explain communication styles in terms of high context and low context. Pertaining to to global marketing.

Please type

Answer 1

Communication style in temessages. It has high context has indirect and implicit message. it hs high use of non variable communication and low reliance on written communication. High context implies that a lot of unspoken information is implicitly transferred during communication. People in a high context culture such as Saudi Arabia tend to place a larger importance on long-term relationships and loyalty and have fewer rules and structure implemented.

Communication style in term of low context has Direct, simple and clear messages. It has low use of verbal communication and High reliance on written communication. Low context implies that a lot of information is exchanged explicitly through the message itself and rarely is anything implicit or hidden. People in low context cultures such as the UK tend to have short-term relationships, follow rules and standards closely and are generally very task-oriented.