Question

2. Short answer questions 1) Why is knowledge of culture important to global marketing? 2) Explain the Hofstede's 5 dimensions of national culture. 3) What is the advantage to using the Schwartz Value Survey? 4) How can low- and high-context be distinguished by their relation to time and space?

Answer 1

4. High context culture are those that communicate in ways that an implicit the rely heavily on context to where as law context cultur uely, on explicit verbal communication. High context are collectivist value interpersonal relationship and have members that form stable close relationship.

Date Page classmate o pate 1. All culture have their own unique sets a Customs and taboos. It is important for Marketer to learn about these customs and taboos. So culture holds a distinct and important value in Marketing culture and religiaus values are important because going very love from them is not possible for consumers, thats why the importance of culture has kept growing. 2. The five dimensions of Hofstede's culture are That different societies handled differently, such as individualism and collectivism, pawer distance, masculinity and fermininity and incenter Inty avoidance. A foth dimensions are highlighted eifferences between long-term and short term orientation was neede on one 3. The advantage of using schwarty value survey are not attitude towards particular situations or action like having a chicken dinner right now at & 204 in bank. He restricts the eum in volue to borad broad motivational goals