Question

Should Wegmans we get into online grocery delivery and why is it important for the success of the company? What strategy should Wegmans use to compete? How they can differentiate against other competitors ?

Answer 1

Wegmans is the supermarket chain the USA that provides variety of goods. Wegmans should go into online grocery delivery, because people want convenience shopping from their home and want it to be delivered at their home as well. It is the latest trend in grocery market, that should be followed by Wegmans to remain profitable and viable. there are many other online store that are providing this service. so, Wegmans not doing this will make the supermarket chain to loose its market share. So, it is important for the Wegmans to enter into online delivery of groceries. Besides, this will also help in entering those markets where it is not present and it can gain first mover advantage in the new markets.

Wegmans should apply best cost leadership strategy where they will provide best quality at the competitive price rates. It will help them attract the target audience and maintain the market share. It will create synergy when offline and online customers get the opportunity of buying groceries in online as well as offline mode.

Wegmans should differentiate by providing groceries on convenient time to the people and it will ad value to the services, given to the consumers. Besides, Wegmans  should provide organic food that is most liked by the people at competitive prices. It will make Wegmans  to differentiate.