Question

3Consumer Behavior Consider these segments: 1. wealthy, college educated professionals, residing in a city, no children, buy luxury brands, shop at exclusive stores 2. middle income parents, good jobs, spend time with children at school activities, focus on home 3. young and single, loves the outdoors, employed but not career focused, casual, spends time with friends Answer the following questions for each segment: a.) What would they do on a Friday night? b.) What kind of shoes do they wear? c.) What is their favorite television show? d.) If they went out to eat, where would they go? e.) What does their living room look like?

Answer 1

a.) What would they do on a friday night?

According to segments 1,2,3..

1. They could go for shopping or for a movie night and after a dine-in in a luxury place. As they are wealthy they don't care about how much they spend on things as they are educated professional they have there own taste and preferences.

2. They would stay at home and spend time with there children or cook dinner at home have a family dinner, As they are middle income group they don't like to spend money on every occasion.

3. As they are still young and single they could go out with friends may be outdoor or indoor activity or go watch a movie or look for something fun and entertaining.

b.) What kind shoes do they wear ?

1. Branded, Luxury brands, trendy and which are new to the market  as they don't care for price they just need to satisfy there want..

2. As they are middle income parents they go for comfort with reasonable price they don't look for luxury or expensive. ' Comfort ' is what they desire.

3. They are young and like to go outdoors are they like more of sports shoes and casual wear and love to follow the trend in the market they even love for different colour in there product.

c.) what is their favorite television show ?

1. As they are educated professionals they like to know about the market and new things in the market as they are very fond of luxury things. Eg Shark tank and some new product launch events..

2. As they spend time with there children they go for entertainment for there children and some knowledgeable facts for there children .

3. As he likes the outdoor activity and spending time with friends he love to watch adventure and to know about places and about new things where he could go.

d.) If they go out to eat where they would go?

1. They love to experience new things they would choose some fancy and luxury place to eat in the city.

2. They would choose someplace where they could enjoy the food with there family may be a family restaurant near there place.

3. As he spends time with his friends he would love to try new things and different places and new tastes.

e.) What does there living room looks like ?

1. As they are wealthy and resided in the city  they would decorate there living room with more of attractive things as they go for luxury brands.

2. They would keep there living room with necessary things in there living room and they don't spend on things which are not necessary.

3. As he is young and single he is not interested in looks of his living room as he spends more of his time out with friends and outdoor activity.