Question

Please filter your search by your pathway, by selecting sectors (industries) that are in your pathway. Select an industry that you are interested in, and a US company. Once you find a company report that you’re interested in, open and read the introduction to the report. Scan through the report, as needed, in order to answer the following questions.

• What is the name of your company? What industry is it in? What is your pathway.
• Why did you select his company?
• Describe one initiative that this company is working on in the area of CSR.
• What do you think the impact of this company’s policy will be on their short-term and long-term profits?
• Discuss what your knowledge of CSR was before this assignment and how this assignment has impacted your view of CSR. Include any personal experience you have had with CSR as an employee or other stakeholder.

Please site the source of your information. You may use other sites in addition to the one provided above.

Answer 1

CSR – Corporate Social Responsibility

Before we start and drive into CSR , need to understand the importance of CSR , why CSR is so important by Corporate Body now a days .

Main purpose of CSR would be a term used to describe a company’s efforts to improve society . The main efforts can range from donating money to non profit to implementing environment policies in work place

CSR is not a mandatory practice in the USA but still company is doing the same to improve their local and global communities

Couple of major CSR activity are like :

1. Reducing carbon footprints
2. Giving charitable
3. Corporate policy that benefit the environment
4. Investment towards social and environmental

Under CSR , a company tracks its effect on the whole community from multiple angle like Economically , environmental, legal and culture way

With help of this activity , company can improve its brand value and profitability

Company used to cover following activity under CSR activity , like :

Wildlife preservation , environment clean up , planting hundred of trees to develop forest ,

Definitely this CSR activity will help company to recognised brand , increasing customer loyalty and ultimately earnings improvement .

At company level discussion , select Microsoft and their activity relates to CSR .

Business model of Microsoft company is depend on customer and partner success . Companies platform and tools enable creativity in all of us . they help drive small business productivity , large business competitiveness and Public sector efficiency . How Microsoft established CSR activity in Kenya – Microsoft partner M-KOPA solar has connected hundreds of thousands o home across sub Saharan Africa to solar power for teh first time using the Microsoft cloud.. In Arizona , company establishing Dynamics 365 to improve outcomes

In summary , Microsoft platform create board surplus everywhere , from the farmer who si able to apply precision agriculture to conserve resources and increase yields , It will help us lower the cost of healthcare and improve patient outcomes

Following key activity has been done by Microsoft :

1. $ 1.4 billion in software and service donated to Non profit Organization
2. They closely work with Non profit organization around the world to hep them accelerate their organization transformation and technology
3. Technology support always mish more helpful relates to Non Profit organization . it helps organization more productive , more innovative and ultimately driven towards social impact
4. Their plan to reach at least 300,000 non profit in the next three years . They maintained proper eco system which is more critical for success
5. Medical team International – they build an app on Azure platform to revolutionize the way it works and dramatically increased speed and accuracy of disgonosis and treatment of more than 1 Million patient in Uganda
6. Employee giving contribution and voluntary contribution
7. Microsoft is committed to empowering sustainable development for everyone and ensuring every one has access to the benefits technology provides
8. They believe that poer of technology to drive a positive business , social impact , range of economic benefit around the world
1. Microsoft provides multiple benefit under CSR banner – Climate change . Their commitment towards climate change with help of technology and government in the transition to a low carbon economy

Green Blog, responsible sourcing policy Redesign their data centre which double the energy efficiency of data centre, Product packing sustainability as well as Energy Efficiency