Problem

Harley Davidson, Inc., the iconic motorcycle company, has the following ratios for the yea...

Harley Davidson, Inc., the iconic motorcycle company, has the following ratios for the years 2000 through 2004:

 

2000

2001

2002

2003

2004

Profit margin (%)

11.4  

12.3  

13.5  

15.5  

16.7  

Retention ratio (%)

91.3  

91.9  

92.8  

92.2  

86.6  

Asset turnover (X)

1.25

1.14

1.11

1.00

0.97

Assets (end of year, millions)

$2,436    

$3,118    

$3,861    

$4,923    

$5,483    

Equity (end of year, millions)

$1,406    

$1,756    

$2,233    

$2,958    

$3,219    

Growth rate in sales (%)

17.8  

16.4  

21.4  

14.0  

8.5  

a. Calculate Harley Davidson’s annual sustainable growth rate from 2001 through 2004.


b. Did Harley Davidson have a growth problem in these years?


c. How did Harley Davidson cope with its sustainable growth problems?

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Solutions For Problems in Chapter 4