Analyzing Ratios
Sears, Roebuck and JCPenney are two giants of the retail industry. Both offer full lines of moderately priced merchandise. Annual sales for Sears total $53 billion. JCPenney is smaller with $20 billion in revenues. Compare the two companies as a potential investment based on the following ratios:
Ratio | Sears | JCPenney |
P/E | 15.0 | 10.9 |
Gross profit margin | 28.6 | 39.3 |
Profit margin | 2.8 | 5.7 |
Current ratio | 1.5 | 1.9 |
Debt-to-equity ratio | 1.4 | 2.0 |
Return on equity | 12.0 | 27.8 |
Return on assets | 5.2 | 9.3 |
Dividend yield ratio | 0.0% | 1.4% |
Earnings per share | $ 9.17 | $ 5.20 |
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