Otobai’s staff (see Section 10-2) has come up with the following revised estimates for the electric scooter project:
| Pessimistic | Expected | Optimistic |
Market size | .8 million | 1.0 million | 1.2 million |
Market share | .04 | .1 | .16 |
Unit price | ¥300,000 | ¥375,000 | ¥400,000 |
Unit variable cost | ¥350,000 | ¥300,000 | ¥275,000 |
Fixed cost | ¥5 billion | ¥3 billion | ¥1 billion |
Conduct a sensitivity analysis using the “live” spreadsheets (available at www.mhhe.com/ bma). What are the principal uncertainties in the project?
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