Problem

Compensation Pools; Residual Income; Review of Chapter 19 Great Brands Inc. (GBI) is a ret...

Compensation Pools; Residual Income; Review of Chapter 19 Great Brands Inc. (GBI) is a retailer of consumer products. The company made two acquisitions in previous years to diversify its product lines. In 2008, GBI acquired a consumer electronics firm producing computers. GBI now (2010) has three divisions: consumer electronics, cameras, and computers. The following information (in thousands) presents operating revenue, operating income, and invested assets of the company over the last three years.

 

Revenue

Income

Assets

Consumer Electronics

 

 

 

2008

$115,400

$14,560

$66,356

2009

110,450

8,900

45,750

2010

123,500

11,200

51,250

Cameras

 

 

 

2008

45,600

1,950

22,500

2009

38,500

1,350

22,400

2010

49,800

2,100

22,200

Computers

 

 

 

2008

98,900

2,350

11,250

2009

92,500

1,650

10,800

2010

106,450

2,675

11,200

The number of executives covered by GBI’s current compensation package follows:

 

2008

2009

2010

Consumer Electronics

300

350

375

Cameras

40

40

37

Computers

120

140

175

The current compensation package is an annual bonus award. Senior executives share in the bonus pool, which is calculated as 10 percent of the company’s annual residual income. Residual income is defined as operating income minus an interest charge of 8 percent of invested assets.

Required

1. Use asset turnover, return on sales, and ROI to explain the differences in profitability of the three divisions.


2. Compute the bonus amount to be paid during each year; also compute individual executive bonus amounts.


3. If the bonuses were calculated by divisional residual income, what would the individual bonus amounts be?


4. Discuss the advantages and disadvantages of basing the bonus on GBI’s residual income compared to divisional residual income.

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