A media commentator was speculating on how newspapers of the future would differ from today’s newspapers. Two characteristics mentioned were:
(a) Identifying their top advertisers and putting their ads in the newspaper and online.
(b) Increasing local news coverage and reducing national and international coverage.
A survey of news media veterans found the following:
(a) Place ads in both newspapers and online: 10 thought it was a great idea, 8 thought it had possibilities, 5 didn’t know, and 7 considered it a bad idea.
(b) Increase local coverage and reduce national and international coverage: 3 thought it was a great idea, 9 thought it had possibilities, 12 didn’t know, and 6 considered it a bad idea. Represent this information with a matrix.
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