Problem

What’s Wrong with this Picture?In the following discussion, see how many errors you can sp...

What’s Wrong with this Picture?

In the following discussion, see how many errors you can spot and explain briefly why each is an error. You do not need to correct the error.

“Loretta, I think we’ve got a winner here. Take a look at these numbers!

 

($000 omitted)

Year

0

1

2

3

...

10

Initial cost

–$1,000

     

Units sold

 

100

100

100

...

100

Price/unit

 

15

15

15

...

15

Total revenue

 

1,500

1,500

1,500

...

1,500

Cost of goods sold

 

800

800

800

...

800

Gross profit

 

700

700

700

...

700

Operating expenses

      

depreciation

 

100

100

100

...

100

interest expense

 

100

100

100

...

100

Income before tax

 

500

500

500

...

500

Tax @ 40%

 

200

200

200

...

200

Income after tax

 

$300

$300

$300

...

$300

“Now, Loretta, here’s how I figure it: The boss says our corporate goal should be to increase earnings by at least 15 percent every year, and this project certainly increases earnings. It adds $300,000 to income after tax every year.

“My trusty calculator tells me that the rate of return on this project is 30 percent ($300/$1,000), well above our minimum target return of 10 percent. And if you want to use net present value, its NPV discounted at 10 percent is $843.50.”

“So, what do you think, Loretta?”

“Well, Denny, it looks pretty good, but I do have a few questions.”

“Shoot, Loretta”

“OK. What about increases in accounts receivable and stuff like that?”

“Not relevant! We’ll get that money back when the project terminates, so it’s equivalent to an interest-free loan, which is more of a benefit than a cost.”

“But, Denny, what about extra selling and administrative costs? Haven’t you left those out?”

“That’s the beauty of this, Loretta. Given the recent recession, I figure we can handle the added business with existing personnel. In fact, one of the virtues of the proposal is that we should be able to retain some people we would otherwise have to terminate.”

“Well, you’ve convinced me, Denny. Now, I think it will be only fair if the boss puts you in charge of this exciting new project.”

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