Customer profitability. Bracelet Delights is a new company that manufactures custom...

Customer profitability. Bracelet Delights is a new company that manufactures custom jewelry.

Bracelet Delights currently has six customers referenced by customer number: 01, 02, 03, 04, 05, and 06.

Besides the costs of making the jewelry, the company has the following activities:

1. Customer orders. The salespeople, designers, and jewelry makers spend time with the customer. The

cost driver rate is $42 per hour spent with a customer.

2. Customer fittings. Before the jewelry piece is completed, the customer may come in to make sure it

looks right and fits properly. Cost driver rate is $30 per hour.

3. Rush orders. Some customers want their jewelry quickly. The cost driver rate is $90 per rush order.

4. Number of customer return visits. Customers may return jewelry up to 30 days after the pickup of the

jewelry to have something refitted or repaired at no charge. The cost driver rate is $40 per return visit.

Information about the six customers follows. Some customers purchased multiple items. The cost of the

jewelry is 60% of the selling price.

1. Calculate the customer-level operating income for each customer. Rank the customers in order of

most to least profitable and prepare a customer-profitability analysis, as in Exhibits 14-3 and 14-4.

2. Are any customers unprofitable? What is causing this? What should Bracelet Delights do about these

customers?