Corporate sustainability. Corporate sustainability refers to business practices designed around social and environmental considerations (e.g., “going green”). Business and Society (Mar. 2011) published a paper on how firm size and firm type affect sustainability behaviors. A survey was sent to approximately 23,500 senior managers at CPA firms, of which 1,293 senior managers responded. (Note: It is not clear how the 23,500 senior managers were selected.) Due to missing data (incomplete survey answers), only 992 surveys were analyzed. These data were used to infer whether larger firms are more likely to report sustainability policies than smaller firms and whether public firms are more likely to report sustainability policies than private firms.
a. Identify the population of interest to the researchers.
b. What method was used to collect the sample data?
c. Comment on the representativeness of the sample.
d. How will your answer to part c affect the validity of the inferences drawn from the study?
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