Problem

The Town Record Chronicle is a local newspaper that is published Monday through Friday. It...

The Town Record Chronicle is a local newspaper that is published Monday through Friday. It sells 90,000 copies daily. The paper is currently in a profit squeeze, and the publisher, Brenda Davis, is looking for ways to reduce expenses.

A review of current distribution procedures reveals that the Town Record Chronicle employs 110 truck drivers to drop off bundles of newspapers to 1,300 teenagers who deliver papers to individual homes. The drivers are paid an hourly wage while the teenagers receive 4 cents for each paper they deliver.

Davis is considering an alternative method of distributing the papers, which she says has worked in other cities the size of Flower Mound (where the Town Record Chronicle is published). Under the new system, the newspaper would retain 30 truck drivers to transport papers to five distribution centers around the city. The distribution centers are operated by independent contractors who would be responsible for making their own arrangements to deliver papers to subscribers’ homes. The 30 drivers retained by the Town Record Chronicle would receive the same hourly rate as they currently earn, and the independent contractors would receive 20 cents for each paper delivered.

1. What payroll information does Davis need in order to make a decision about adopting the alternative distribution method?


2. Assume the following information:

a. The average driver earns $48,000 per year.

b. Average employee income tax withholding is 18 percent.

c. The social security tax is 6.2 percent of the first $106,800 of earnings.

d. The Medicare tax is 1.45 percent of all earnings.

e. The state unemployment tax is 5 percent, and the federal unemployment tax is 0.8 percent of the first $7,000 of earnings.

f. Workers’ compensation insurance is 70 cents per $100 of wages.

g. The paper pays $310 per month for health insurance for each driver and contributes $250 per month to each driver’s pension plan.

h. The paper has liability insurance coverage for all teenage carriers that costs $110,000 per year.

Prepare a schedule showing the costs of distributing the newspapers under the current system and the proposed new system. Based on your analysis, which system would you recommend to Davis?


3. What other factors, monetary and nonmonetary, might influence your decision?

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