Look up General Mills, Inc., and Kellogg Co. The companies’ ticker symbols are GIS and K.
a. What are the current dividend yield and price-earnings ratio (P/E) for each company? How do the yields and P/Es compare with the average for the food industry and for the stock market as a whole? (The stock market is represented by the S&P 500 index.)
b. What are the growth rates of earnings per share (EPS) and dividends for each company over the last five years? Do these growth rates appear to reflect a steady trend that could be projected for the long-run future?
c. Would you be confident in applying the constant-growth DCF valuation model to these companies’ stocks? Why or why not?
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