Anheuser-Busch, the producer of Budweiser and other beers, expanded into Japan by engaging in a joint venture with Kirin Brewery, the largest brewery in Japan. The joint venture enabled Anheuser Busch to have its beer distributed through Kirin’s distribution channels in Japan. In addition, it could utilize Kirin’s facilities to produce beer that would be sold locally. In return, Anheuser-Busch provided information about the American beer market to Kirin.
a. Explain how the joint venture enabled Anheuser- Busch to achieve its objective of maximizing shareholder wealth.
b. Explain how the joint venture limited the risk of the international business.
c. Many international joint ventures are intended to circumvent barriers that normally prevent foreign competition. What barrier in Japan did Anheuser- Busch circumvent as a result of the joint venture? What barrier in the United States did Kirin circumvent as a result of the joint venture?
d. Explain how Anheuser-Busch could have lost some of its market share in countries outside Japan as a result of this particular joint venture.
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