Strategy: Selling Electronics Samsung, the large Korean manufacturer of electronics, has just developed a new 80-inch plasma TV The TV is expected to retail in the range of $50,000. Normally, Samsung sells its TVs and other electronics in Big Box retailers such as Best Buy. In this case, Samsung is thinking of choosing a different means to retail the product.
Required What retail store or stores, or what method would you suggest Samsung should use in selling its new TV?
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