Problem

For a telephone survey, a marketing research group needs to contact at least 150 wives, 12...

For a telephone survey, a marketing research group needs to contact at least 150 wives, 120 husbands, 100 single adult males, and 110 single adult females. It costs $2 to make a daytime call and (because of higher labor costs) $5 to make an evening call. Table 52 lists the results Because of limited staff, at most half of all phone calls can be evening calls. Formulate an LP to minimize the cost of completing the survey.

table 52

Person Responding

Percent of Daytime Calls

Percent of Evening Calls

Wife

30

30

Husband

10

30

Single male

10

15

Single female

10

20

None

40

  5

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