Janet Ludlow is preparing a report on U.S.-based manufacturers in the electric toothbrus...

Janet Ludlow is preparing a report on U.S.-based manufacturers in the electric toothbrush industry and has gathered the information shown in Tables 12.7 and 12.8 on the next page. Ludlow’s report concludes that the electric toothbrush industry is in the maturity (i.e., late) phase of its industry life cycle.

a. Select and justify three factors from Table 12.7 that support Ludlow’s conclusion.

b. Select and justify three factors from Table 12.8 that refute Ludlow’s conclusion.