Matching Following are a number of key terms and concepts introduced in the chapter,...

Matching Following are a number of key terms and concepts introduced in the chapter, along with a list of corresponding definitions. Match the appropriate letter for the key term or concept to each definition provided (items 1–14). Note that not all key terms and concepts will be used. Answers are provided at the end of this chapter.

______ 11. The sequence of functions (R&D, design, production, marketing, distribution, and customer service) and related activities that, over the life of a product or service, adds value for the customer.